Unfortunately, I can’t at this moment publish frenzy because I don’t want to carry the burden of representing Bon Appetít as an institution. If you’d like to see it again (unlikely) I can find a way to get it to you.
If when you’re watching frenzy, you find yourself stressed, annoyed, and bored at the same time, that is exactly what you’re supposed to feel. Welcome to the life of a Bon Appetít worker. These two videos serve two purposes; first, to show the near-constant and insatiable desire for food, which manifests itself through the enormous amount of dishes in the film, second, to show how the people who run and work in this environment become part of the machine that feeds the masses, as displayed by the blue shirts and constant movement.
In De Certeau’s The Practice of Everyday Life, he says “Everyday life invents itself by poaching in countless ways on the property of others.” “Along with the lazy man... the dying man is the immoral man: the former, a subject that does not work; the latter, an object that no longer even makes itself available to be worked on by others.” These quotes serve to demonstrate my point about what it means to work, to serve the masses: the worker loses their space in service to the other, and the ‘lazy man’ is an abomination, one that is demonized for not giving his space to the other.
In the capitalist world we live in, is it possible to not fall into a cog in the machinery?