Happy Medium

Kyle Labak's Ach Mein Gott So I made a music video! Yay!  I wanted to use the platform of the music video because it's already a space in which experimental film is widely consumed, so in theory if Kyle became a famous singer, the messages that I'm trying to convey here would become part of the dialogue of this 'global village' that McLuhan expresses.  Betty Boop as the main subject just kind of happened - Kyle was adamant that she had to be a part of the project and I found that the material went very well rhythmically with the song. From there, everything kind of snowballed into iconic moments featuring women. I wanted to question whether or not those icons should be immortalized for the reasons that they are. For example, Disney's Cinderella represents the perfect form of femininity, the shower scene from Hitchcock's Psycho is known to be one of the most horrifying deaths in cinema history (with phallic imagery), and Superman, our hero ...

The Beatles were a very influential and iconic band from the 70's (as you probably know). What you might not have known is that they changed everything about the music industry during their time. Before the Beatles, studio recordings were only important in that they could replicate the live performance, but the live performance was the most important part of being a musician. The Beatles started as a band like this, but slowly they began to mess with the technology available. In studio, they were able to layer tracks and perform multiple parts within one song. During live performances, they were limited by technology, so by 1966, they almost completely stopped giving concerts. The Beatles were important to McLuhan's idea of a global village too, because so many people knew about them. Many different times, their music transcended time and space through technology, like for example their first appearance on American television; 23 million people tuned in live, therefore cre...